Dr. GURU P
Professor
Department of Management Studies
CONTACT DETAILS
Email
gurup@pmu.edu
gurup@pmu.edu
Work Address
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Academic Qualifications
| Examination / Degree | Board / University | Year of Passing | Specialization |
|---|---|---|---|
| Ph.D | Periyar Maniammai University | 2020 | Management |
| M.B.A | Bharathidasan University | 2005 | Marketing And Systems |
| B.E | Bharathidasan University | 2002 | Electrical and Electronics Engineering |
Courses Handled
Banking and Insurance Management
Banking Practices
Business Analysis and IT Consulting
Business Ethics and Corporate Social Responsibilities
Business Etiquette and Corporate Grooming
Business Law
Business Legislation for Management
Business Organization and Environment
Computer Integrated Manufacturing
Consumer Behaviour
E – Commerce
E-Business Technology and Management
E-Business Technology and Management
Entrepreneurship Development
Environmental and Disaster Management
Environmental Science
Environmental Studies
Fundamentals of Accounting
High voltage Engineering
Human Resource Management
Information Technology for Business
Insurance Management
International Business
Management Information System
Management Information System
Marketing Management
Marketing Environment
MARKETING MANAGEMENT
Marketing Practices
Minor Course 2-Data Analysis using MS Excel-1 Credit
OPEN ELECTIVE 4
Organizational Behavior
Performance Management
Power System Analysis
Principles of Insurance
Priniciples of Insurance
QUALITY MANAGEMENT
Retail Management
Retail Marketing
Rural Business Management
Sales and Distribution Management
Services Marketing
Software Engineering
STRATEGIC SOURCING AND VENDOR MANAGEMENT
Supply Chain and Logistics Management
Supply Chain Management
(A) Refereed Research Journals
6
| Author(s) | Title of Paper | Journal | Volume (No.) | Page numbers | Year |
|---|---|---|---|---|---|
| GURU P | Logistics Service Quality Research from 1992 to 2025: A Bibliometric and Conceptual Review | Journal of Maritime Research | 23 | - | May-2026 |
| GURU P, BHUVANESWARI J, SATHYAPRIYA J | Machine Learning based Customer Segmentation and Demand Prediction Frameworks for Data-Driven Digital Marketing Applications | 4th International Conference on Sustainable Computing and Smart Systems | - | - | September-2026 |
| SATHYAPRIYA J , GURU P, SIVAKAMI T, BHUVANESWARI J, PANNEERSELVAM K, GOPALAKRISHNAN S, RAJANDRAN KVR | Intelligent applicant tracking: leveraging machine learning for recruitment automation | Revista Gestao & Tecnologia-Journal of Management and Technology | 25 | 126-146 | May-2025 |
| GURU P | Analyzing the Major Determinants of Implementing Artificial Intelligence in Customer Relationship Management in Private Banking Companies | Russian Law Journal | 11 | 373-381 | February-2023 |
| SATHYAPRIYA J , GURU P, RAJANDRAN KVR, BHUVANESWARI J | Product Sales Forecasting and Prediction Using Machine Learning Algorithm | International Journal of INTELLIGENT SYSTEMS AND APPLICATIONS IN ENGINEERING | 12 | 355-366 | November-2023 |
| UMAMAHESWARI D, GURU P, SATHYAPRIYA J | APPLICATION OF DIGITAL MARKETING TOOLS IN ENHANCING THE AGRO PRODUCTS MARKETING IN THE CURRENT ECONOMIC SCENARIO | SEYBOLD | 17 | 2854 | November-2022 |
(D) Book Chapters
3
| Author(s) | Chapter Title | Book Title | Publisher | ISBN / ISSN | Year |
|---|---|---|---|---|---|
| GURU P, SATHYAPRIYA J , RAJANDRAN KVR | - | Attaining SDGs through Technology and Management Practices | Beyond Line Publisher, Bengaluru, INDIA | -, 978-93-95659-14-7 | November-2025 |
| SATHYAPRIYA J , GURU P, BHUVANESWARI J | - | Human Resource Management for Todays Organizations | Forschung Publications, Chennai, India | -, 978-93-91772-42-0 | December-2025 |
| RAJANDRAN KVR, GURU P | - | Business Research Methods for MBA & BBA Students – First Edition | Duraigo Publications, India | -, 978-93-94503-32-8 | December-2024 |
(E) Book Publications
4
| Author(s) | Title | Publication | ISBN | Year |
|---|---|---|---|---|
| SATHYAPRIYA J , GURU P, BHUVANESWARI J | Human Resource Management for todays organization | Forschung Publishers, Chennai | 2026 | |
| MAHENDRA MOHAN B, RAJANDRAN KVR, GURU P, SATHYAPRIYA J , AARTHI DHAKSHANA J D, ARUN KUMAR A, GOPALAKRISHNAN S, ROSANTH I, PANNEERSELVAM K, SINDHU P | Emerging Management and Technology Practices | Shanlax | 978-81-19042-81-4 | 2023 |
| GURU P | Marketing Management A Handbook | Mind Reading Publications | 9789392150029 | 2022 |
| RAJANDRAN KVR, GURU P | Business Research Methods for MBA & BBA Students | DURAIKO Publication | 9788195475780 | 2022 |
Workshops / Seminars Organized
91
| Level | Role | Title of Activity | From | To | Event Type |
|---|---|---|---|---|---|
| Institution | Convenor | Job Awareness Program | 30-09-2022 | 30-09-2022 | Technology Transfer |
| Institution | Convenor | Seminor on Awareness on Staff Selection Commission Exams | 30-09-2022 | 30-09-2022 | Employability |
| Institution | Co-Convenor | Aptitude Training for Infosys Placements - Yard Stick Academy, Coimbatore | 30-07-2024 | 02-08-2024 | Skill Development Training |
| Institution | Convenor | Interview Techniques (For short listed final yeat students) | 30-01-2023 | 30-01-2023 | Technology Transfer |
| Institution | Convenor | Tamil Nadu Government Model School Society - Placement Drive | 29-08-2025 | 29-08-2025 | Employability |
| Institution | Co-Convenor | Barclays - Workshop on Interview and Resume Building for all final year B.Tech Engineering | 29-07-2024 | 29-07-2024 | Career Development/Counseling |
| Institution | Convenor | Skill Development | 29-07-2022 | 29-07-2022 | Workshop/Seminar/Webinar - Staff Related |
| District | Convenor | Tamil Nadu Government - Private Job Fair 2025 | 29-03-2025 | 29-03-2025 | Employability |
| Institution | Convenor | Campus Placement by Vinsinfo Pvt., Ltd., | 28-09-2022 | 28-09-2022 | Employability |
| Institution | Convenor | Training orientation session - Quicklrn | 28-01-2026 | 29-01-2026 | Soft Skill |
| Institution | Convenor | Campus Interview - B.Tech (Mech and EEE) | 27-12-2022 | 27-12-2022 | Technology Transfer |
| Institution | Co-Convenor | Soft Skills Training and Final Interview Preparations | 27-03-2025 | 28-03-2025 | Soft Skill |
| State | Co-Convenor | INFINITO 2K24 | 26-10-2024 | 26-10-2024 | Symposium |
| Institution | Co-Convenor | Seminar on Time Management | 26-09-2024 | 26-09-2024 | Skill Development Training |
| Institution | Convenor | Conserve Solutions - Placement Drive | 26-07-2025 | 26-07-2025 | Employability |
| Institution | Convenor | Layam Group - Placement Drive | 26-03-2025 | 26-03-2025 | Employability |
| Institution | Convenor | High Source HR Solutions - Placement Drive | 25-03-2025 | 25-03-2025 | Employability |
| Institution | Convenor | Campus Interview - All Arts and Science | 25-01-2023 | 25-01-2023 | Technology Transfer |
| Institution | Co-Convenor | Orientation Programme | 24-08-2024 | 24-08-2024 | Orientation Programme |
| Institution | Convenor | Hardware & Network Division - Campus Placement drive | 24-04-2025 | 24-04-2025 | Employability |
| Institution | Co-Convenor | Aptitude and Technical Coding Training | 24-03-2025 | 26-03-2025 | Skill Development Training |
| Institution | Convenor | PPG Asian Paints - Campus Placement Drive | 24-02-2025 | 24-02-2025 | Employability |
| Institution | Convenor | Campus Interview - B.Tech (CSE,ECE and EEE) and M.Tech(WC) | 23-11-2022 | 23-11-2022 | Technology Transfer |
| Institution | Convenor | Pool Dtrive - Alumni (2022 and Branch Eligible) | 23-11-2022 | 23-11-2022 | Technology Transfer |
| Institution | Convenor | Zoho Corporation - Campus Placement Drive | 23-10-2024 | 23-10-2024 | Employability |
| Institution | Convenor | Webinar SAP | 23-07-2022 | 23-07-2022 | Technology Transfer |
| Institution | Convenor | Special Lecture On Opportunities in Enterprise Application and Cloud space | 23-07-2022 | 23-07-2022 | Technology Transfer |
| Institution | Convenor | Tarcin Robotics - Campus Placement Drive | 23-01-2025 | 23-01-2025 | Employability |
| Institution | Convenor | Minside - Placement Drive | 22-09-2025 | 22-09-2025 | Employability |
| Institution | Convenor | Soft Skill Training | 22-08-2022 | 27-08-2022 | Technology Transfer |
| Institution | Convenor | MMC Infotech Services Pvt., Ltd., Chennai | 20-03-2025 | 20-03-2025 | Employability |
| Institution | Convenor | LogSkim Solutions - Campus Placement Drive | 20-02-2025 | 20-02-2025 | Employability |
| Institution | Convenor | Awareness Programmme on Google Certification courses In association with our shoulder foundation Chennai | 19-10-2022 | 19-10-2022 | Technology Transfer |
| Institution | Convenor | Zreya Wealth Technologies- Campus placement | 19-07-2022 | 19-07-2022 | Employability |
| Institution | Convenor | SPK Power Infra - Placement Drive | 19-03-2025 | 19-03-2025 | Employability |
| Institution | Convenor | GESCO - Placement Drive | 19-03-2025 | 19-03-2025 | Employability |
| Institution | Convenor | Tap Academy - Placement Drive | 19-02-2025 | 19-02-2025 | Employability |
| Institution | Convenor | Prabha Automotive Engineers Ltd., - Placement Drive | 18-09-2025 | 18-09-2025 | Employability |
| Institution | Co-Convenor | Softskills Awareness Programme | 18-08-2023 | 18-08-2023 | Soft Skill |
| Institution | Convenor | Xindo Window - Campus Placement Drive | 18-02-2025 | 18-02-2025 | Employability |
| Institution | Convenor | AGF Tecnik - Campus Placement Drive | 17-02-2025 | 17-02-2025 | Employability |
| Institution | Co-Convenor | Personal Branding in Employment & Entrepreneurship | 16-08-2024 | 19-08-2024 | Guest / Invited Lecture |
| Institution | Convenor | Campus Ambassador - Internship program | 16-07-2022 | 16-07-2022 | Career Development/Counseling |
| Institution | Convenor | Maestro Steel Detailing - Campus Placement Drive | 15-11-2024 | 15-11-2024 | Employability |
| Institution | Convenor | Skill Development | 15-09-2022 | 15-09-2022 | Technology Transfer |
| Institution | Convenor | AGF Tecnk - Placement Drive | 14-11-2025 | 14-11-2025 | Employability |
| Institution | Convenor | AVA Software Pvt., Ltd - Placement Drive | 14-11-2025 | 14-11-2025 | Employability |
| Institution | Convenor | J&F Hochitef India | 14-11-2024 | 14-11-2024 | Employability |
| Institution | Convenor | Neeyamo Works - Placement Drive | 13-11-2025 | 13-11-2025 | Employability |
| Institution | Convenor | Campus Interview - MBA Final Year | 13-11-2022 | 13-11-2022 | Technology Transfer |
| Institution | Co-Convenor | Market Pitching | 13-03-2026 | 13-03-2026 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Logskim Solutions Pvt.,Ltd., (PSA AVTEC Powertrain Private Limited – Stellantis, Hosur) | 12-11-2025 | 12-11-2025 | Employability |
| Institution | Convenor | Skill Development | 12-08-2022 | 12-08-2022 | Technology Transfer |
| Institution | Convenor | Workshop on Overview about Enterprise Resource Planning Software Architecture and Business Modeling | 12-08-2022 | 12-08-2022 | Technology Transfer |
| Institution | Convenor | Mock Online Test (For all Engineering Arts and Science) | 12-08-2022 | 12-08-2022 | Technology Transfer |
| Institution | Convenor | MRF Tyres - Campus Placement Drive | 12-03-2025 | 12-03-2025 | Employability |
| Institution | Convenor | Bajaj Auto Credit Ltd (3Point Human capital) | 12-02-2026 | 12-02-2026 | Employability |
| Institution | Convenor | Joyallukas - Campus Placement Drive | 12-02-2025 | 12-02-2025 | Employability |
| Institution | Convenor | Career Guidance Lecture | 11-12-2025 | 11-12-2025 | Guest / Invited Lecture |
| Institution | Convenor | Concentrix Technologies - Placement Drive | 11-02-2026 | 11-02-2026 | Employability |
| District | Convenor | Infinito 2k23 | 10-10-2023 | 10-10-2023 | Symposium |
| Institution | Convenor | Payroll Processing | 10-02-2023 | 10-02-2023 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Campus Interview - B.Tech (CSE,ECE,EEE) | 10-01-2023 | 10-01-2023 | Technology Transfer |
| Institution | Convenor | Integrated Enterprises - Campus Placement | 09-10-2024 | 09-10-2024 | Employability |
| Institution | Convenor | Finzly - Campus placement | 09-08-2022 | 10-08-2022 | Employability |
| Institution | Convenor | Skyllx Technologes Pvt., Ltd., | 08-10-2025 | 08-10-2025 | Employability |
| Institution | Convenor | Delphi TVS - Placement Drive | 08-10-2025 | 08-10-2025 | Employability |
| Institution | Convenor | Axis Global Automation - Placement Drive | 08-05-2025 | 08-05-2025 | Employability |
| Institution | Convenor | Aforeserve - Placement Drive | 08-04-2025 | 08-04-2025 | Employability |
| Institution | Convenor | WIPRO PARI - Campus Placement Drive | 08-01-2025 | 09-01-2025 | Employability |
| Institution | Convenor | Just Dial Limited - Placement Drive | 07-11-2025 | 08-11-2025 | Employability |
| Institution | Convenor | PPG Asian Paints - Placement Drive | 07-10-2025 | 07-10-2025 | Employability |
| Institution | Convenor | Face Prep - Campus Placement Drive | 07-01-2025 | 07-01-2025 | Employability |
| National | Co-Convenor | Industrial visit | 06-10-2023 | 07-10-2023 | Industrial/Local/Study/Field Visit |
| Institution | Convenor | Bank Bazaar Placement Drive | 06-05-2025 | 06-05-2025 | Employability |
| Institution | Convenor | Harmony Environmental Systems - Placement Drive | 06-03-2025 | 06-03-2025 | Employability |
| Institution | Convenor | Innovative Curriculum Design, Pedagogy and Effective Classroom Management | 06-01-2026 | 11-01-2026 | Faculty Development Programme |
| Institution | Convenor | Future Skills and Career Pathways | 06-01-2026 | 06-01-2026 | Skill Development Training |
| Institution | Convenor | Syrma SGS _ Campus Placement Drive | 05-11-2024 | 05-11-2024 | Employability |
| Institution | Convenor | Mock Interview for B.Tech (All Branches and MCA) | 05-08-2022 | 05-08-2022 | Technology Transfer |
| Institution | Convenor | Mallow Technology - Placement Drive | 05-04-2025 | 05-04-2025 | Employability |
| Institution | Convenor | Indo MIM - Placement Drive | 05-03-2025 | 05-03-2025 | Employability |
| Institution | Convenor | Placement Drive - Integrated Enterprises (India) Pvt., Ltd., | 05-02-2026 | 05-02-2026 | Employability |
| Institution | Convenor | Just Dial Limited - Placement Drive | 04-10-2024 | 04-10-2024 | Employability |
| Institution | Convenor | Infosys - Placement Drive | 04-08-2024 | 04-08-2024 | Employability |
| Institution | Convenor | Neeyamo - Campus Placement Drive | 04-03-2025 | 04-03-2025 | Employability |
| Institution | Convenor | Campus Interview | 04-01-2023 | 04-01-2023 | Technology Transfer |
| Institution | Convenor | Big Temple International School - Campus Drive | 03-03-2025 | 03-03-2025 | Employability |
| Institution | Convenor | Teachnook - Campus Placement Drive | 02-09-2024 | 02-09-2024 | Employability |
| Institution | Convenor | Face Prep- Placement drive | 01-11-2025 | 01-11-2025 | Employability |
| Institution | Convenor | Campus Interview - B.Tech (CSE,ECE ,Mech and EEE) | 01-11-2022 | 02-11-2022 | Technology Transfer |
Acted as Resource Person
10
| Event Type | Event Level | Event Title | Organized by | From | To | Mode |
|---|---|---|---|---|---|---|
| Staff Induction Programme | Institution | Guru Dakshta - Batch 1 | CHRD | 30-06-2023 | 30-06-2023 | Offline |
| Guest / Invited Lecture | Institution | Why to become an Entrepreneur | Department of Management Studies | 27-02-2023 | 27-02-2023 | Offline |
| Staff Induction Programme | Institution | Guru Dakshta - Batch 2 | CHRD | 25-07-2024 | 25-07-2024 | Offline |
| Faculty Development Programme | Institution | Career Building for Assistant Professors : Navigating Research Grants Publications & Mastering in Teaching Methodologies using AI Tools | Rabiammal Ahamed Maideen College for Women | 09-06-2025 | 13-06-2025 | Offline |
| Staff Induction Programme | Institution | Guru Dakshta 2022-23 Batch I | Centre for Human Resource Development | 08-06-2023 | 08-06-2023 | Offline |
| Guest / Invited Lecture | District | My Success Story | Auxilium College of Arts & Science for Women | 07-11-2023 | 17-11-2023 | Offline |
| Career Development/Counseling | Institution | Aspire to Achieve : Building Your Path to Success | Kongu Arts & Science College (Autonomous), Erode | 05-08-2025 | 05-08-2025 | Offline |
| Seminar/Webinar | Institution | Tips for Interview and Resume Preparation | Department of Education | 03-02-2024 | 03-02-2024 | Offline |
| Career Development/Counseling | Institution | Guidance for Placement | Department of Computer Application, PMIST | 02-09-2022 | 02-09-2022 | Offline |
| Conference | National | Role of Entrepreneurship in Indian Economic Development | Sengamala Thayar Education Trust Women College | 01-03-2023 | 01-03-2023 | Online |
Book Editor
2
| Book/Journal Name | Publication | Category | Year |
|---|---|---|---|
| Emerging Management and Technology Practices | Shanlax Publications | National | May-2023 |
| Application of Technology in Business | BL Publisher | National | May-2023 |
Awards / Fellowships
1
| Award Name | Purpose / Received For | Award Given by | Date |
|---|---|---|---|
| Outsatnding Academician National Award 2023 | Dedication & Excellence in the field of Education & Research | Kamarajar Institute of Education and Research | 21-05-2023 |
MoUs Signed
1
| Organization Name-MoU Signed by | Level | Scope | Date of MoU |
|---|---|---|---|
| WISKILL Learning Pvt., Ltd., Coimbatore | National | Guest Lectures, Industrial Training & Placement Assistance | 25-02-2023 |
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