Dr. SATHYAPRIYA J
Professor
Department of Management Studies
CONTACT DETAILS
Email
sathyapriya@pmu.edu
sathyapriya@pmu.edu
Work Address
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Academic Qualifications
| Examination / Degree | Board / University | Year of Passing | Specialization |
|---|---|---|---|
| Ph.D | Mother Teresa Womens University | 2013 | Management Studies |
| MHRM | Bharathidasan University | 2009 | HR |
| M.Phil | Madurai Kamaraj University | 2007 | Management Studies |
| MBA | Mother Teresa Womens University | 2004 | HR |
| BCA | University of Madras | 2002 | Computer Applications |
Courses Handled
Accounting for Managers
BUSINESS COMMUNICATION
Business Plan
Business Research Methods
Commercial Correspondence
Compensation Management
Customer Relationship Management
Employee Relationship Management
Entrepreneurial Development
Entrepreneurial Development and Management
Environmental and Disaster Management
Environmental science
Financial Management
Generic Elective - IV Business Plan
Human Resource Development
Human Resource Management
Industrial Relation and Laabour Welfare
Industrial Relations
INTERNATIONAL HUMAN RESOURCES MANAGEMENT
Management Process and Organizational Behaviour
Managerial Communication
Organizational Behavior
Organizational Behaviour
Principles of Management
Strategic Human Resource Management
Strategic Human Resource Management and Development
Wages and Salary Administration
(A) Refereed Research Journals
11
| Author(s) | Title of Paper | Journal | Volume (No.) | Page numbers | Year |
|---|---|---|---|---|---|
| GURU P, BHUVANESWARI J, SATHYAPRIYA J | Machine Learning based Customer Segmentation and Demand Prediction Frameworks for Data-Driven Digital Marketing Applications | 4th International Conference on Sustainable Computing and Smart Systems | - | - | September-2026 |
| SATHYAPRIYA J | Employee retention analysis: work integration strategy in business management institutions | Corporate and Business Strategy Review | 6 | 112 – 118 | February-2025 |
| SATHYAPRIYA J , SIVAKAMI T, PANNEERSELVAM K, THAMILVANAN G, RAJANDRAN KVR | Work–Life Balance among Female Lecturers in Tamil Nadu, India: A Synthetic Data Approach | Journal of Information Systems Engineering and Management | 10 | 757 – 768 | March-2025 |
| SATHYAPRIYA J | A bibliometric and conceptual analysis of digital marketing: Capabilities, strategies, innovation, and firm performance | Multidisciplinary Reviews | 8 | e2025252 | April-2025 |
| SATHYAPRIYA J , GURU P, SIVAKAMI T, BHUVANESWARI J, PANNEERSELVAM K, GOPALAKRISHNAN S, RAJANDRAN KVR | Intelligent applicant tracking: leveraging machine learning for recruitment automation | Revista Gestao & Tecnologia-Journal of Management and Technology | 25 | 126-146 | May-2025 |
| SATHYAPRIYA J | Cooperative Banking for A Sustainable Social Economy: Insights From Italy | International Journal of Accounting and Economics Studies | 12 | 121-129 | June-2025 |
| SATHYAPRIYA J | WORK LIFE BALANCE AMONG WOMEN TEACHERS IN HIGHER EDUCATION USING CLUSTERING ALGORITHMS | International Journal of Applied Mathematics | 38 | 257-268 | October-2025 |
| SATHYAPRIYA J | Why Method Matters: A Systematic Review and Meta-Analysis of the Marketing Capability–Performance Relationship | Encyclopedia | - | - | December-2025 |
| SATHYAPRIYA J , GURU P, RAJANDRAN KVR, BHUVANESWARI J | Product Sales Forecasting and Prediction Using Machine Learning Algorithm | International Journal of INTELLIGENT SYSTEMS AND APPLICATIONS IN ENGINEERING | 12 | 355-366 | November-2023 |
| UMAMAHESWARI D, GURU P, SATHYAPRIYA J | APPLICATION OF DIGITAL MARKETING TOOLS IN ENHANCING THE AGRO PRODUCTS MARKETING IN THE CURRENT ECONOMIC SCENARIO | SEYBOLD | 17 | 2854 | November-2022 |
| SATHYAPRIYA J | A CRITICAL INVESTIGATION IN UNDERSTANDING THE IMPACT OF CONTINUOUS LEARNING IN HARNESSING NEUROPLASTICITY FOR PERSONAL AND PROFESSINAL GROWTH AMONG STUDENTS | NeuroQuantology | 20 | 8488- 8496 | August-2022 |
(D) Book Chapters
3
| Author(s) | Chapter Title | Book Title | Publisher | ISBN / ISSN | Year |
|---|---|---|---|---|---|
| LOGESWARI B, INFANT JENOFIA L, SATHYAPRIYA J | - | Work Life Balance among Women Teachers working in Self Financing College in Thanjavur District | Beyond Line Publisher, Bengaluru | -, 978-93-95659-07-9 | September-2026 |
| GURU P, SATHYAPRIYA J , RAJANDRAN KVR | - | Attaining SDGs through Technology and Management Practices | Beyond Line Publisher, Bengaluru, INDIA | -, 978-93-95659-14-7 | November-2025 |
| SATHYAPRIYA J , GURU P, BHUVANESWARI J | - | Human Resource Management for Todays Organizations | Forschung Publications, Chennai, India | -, 978-93-91772-42-0 | December-2025 |
(E) Book Publications
2
| Author(s) | Title | Publication | ISBN | Year |
|---|---|---|---|---|
| SATHYAPRIYA J , GURU P, BHUVANESWARI J | Human Resource Management for todays organization | Forschung Publishers, Chennai | 2026 | |
| MAHENDRA MOHAN B, RAJANDRAN KVR, GURU P, SATHYAPRIYA J , AARTHI DHAKSHANA J D, ARUN KUMAR A, GOPALAKRISHNAN S, ROSANTH I, PANNEERSELVAM K, SINDHU P | Emerging Management and Technology Practices | Shanlax | 978-81-19042-81-4 | 2023 |
Ph.D. Scholars Guided
2
| Name of the Ph.D. Scholar | Status | Remarks |
|---|---|---|
| LOGESWARI B | Degree Awarded | Degree Awarded |
| MOHAMED ALI S | Degree Awarded | Viva voce completed |
Workshops / Seminars Organized
43
| Level | Role | Title of Activity | From | To | Event Type |
|---|---|---|---|---|---|
| Institution | Co-Convenor | MS Office | 31-08-2024 | 31-08-2024 | Workshop/Seminar/Webinar - Student Related |
| Institution | Co-Convenor | SEMINAR ON ENTREPRENEURSHIP | 30-08-2024 | 30-08-2024 | Entrepreneurship - Student Related |
| Institution | Convenor | Cognizance of Outcome Based Education | 29-12-2022 | 04-01-2023 | Faculty Development Programme |
| Institution | Convenor | Effective Power Point Presentation | 29-03-2023 | 29-03-2023 | Professional Development Programme |
| Institution | Convenor | Communicative English | 28-10-2023 | 28-10-2023 | Professional Development Programme |
| Institution | Convenor | Dignity and Empowerment: A Constitutional Journey | 28-08-2025 | 28-08-2025 | Professional Development Programme |
| Institution | Convenor | Sensitizing Record Maintenance | 27-12-2022 | 29-12-2022 | Professional Development Programme |
| Institution | Convenor | Sensitizing Record Maintenance | 27-12-2022 | 29-12-2022 | Professional Development Programme |
| Institution | Convenor | Office Management | 27-10-2022 | 28-10-2022 | Professional Development Programme |
| Institution | Convenor | Faculty Induction Programme | 27-10-2022 | 29-10-2022 | Student Induction Programme |
| Institution | Convenor | Fundamentals of Outcome Based Education | 26-12-2022 | 31-12-2022 | Faculty Development Programme |
| Institution | Convenor | Guru Dakshta | 24-06-2026 | 23-07-2026 | Faculty Development Programme |
| Institution | Convenor | Seminar of Effectiveness of SIP as a Long - Term Investment Strategy | 24-04-2026 | 24-04-2026 | Workshop/Seminar/Webinar - Staff Related |
| Institution | Convenor | Knowthyself | 23-01-2026 | 11-02-2026 | Workshop/Seminar/Webinar - Staff Related |
| Institution | Convenor | Faculty Induction Program | 22-08-2022 | 27-08-2022 | Staff Induction Programme |
| Institution | Convenor | Understanding the nuances of Outcome Based Education | 21-08-2023 | 25-08-2023 | Faculty Development Programme |
| Institution | Convenor | Research Methods using SPSS | 21-02-2023 | 22-02-2023 | Workshop/Seminar/Webinar - Student Related |
| Institution | Co-Convenor | RESEARCH METHODS USING SPSS | 21-02-2023 | 22-02-2023 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Faculty Induction Programme | 19-06-2023 | 21-07-2023 | Faculty Development Programme |
| Institution | Convenor | Faculty Induction Programme | 19-06-2023 | 21-07-2023 | Staff Induction Programme |
| Institution | Convenor | Handling Administrative Tamil | 18-08-2023 | 18-08-2023 | Professional Development Programme |
| Institution | Convenor | Be an Intrapreneur | 17-03-2023 | 17-03-2023 | Professional Development Programme |
| Institution | Convenor | Outcome Based Education - An Insight | 16-12-2022 | 22-12-2022 | Faculty Development Programme |
| Institution | Convenor | Candid Monitoring | 16-12-2022 | 16-12-2022 | Professional Development Programme |
| Institution | Convenor | Guru Dakshta | 16-06-2025 | 17-07-2025 | Staff Induction Programme |
| Institution | Convenor | The New Version of My Life | 15-11-2024 | 15-11-2024 | Professional Development Programme |
| Institution | Convenor | Decoding the Teaching Behaviour of Lecturers at Higher Education Level | 15-10-2022 | 15-10-2022 | Workshop/Seminar/Webinar - Staff Related |
| Institution | Convenor | Individual and Group Behaviour at Workplace | 15-02-2023 | 15-02-2023 | Professional Development Programme |
| Institution | Convenor | Entrepreneurship Development | 12-12-2022 | 24-12-2022 | Staff Induction Programme |
| Institution | Co-Convenor | Mentoring policy in Higher Education Institution | 12-10-2023 | 12-10-2023 | Workshop/Seminar/Webinar - Staff Related |
| Institution | Convenor | Explore the Table works by Excel | 12-08-2023 | 12-08-2023 | Professional Development Programme |
| Institution | Convenor | Excel using MS Excel | 11-02-2023 | 11-02-2023 | Professional Development Programme |
| Institution | Convenor | Audit in Practice | 10-09-2022 | 10-09-2022 | Workshop/Seminar/Webinar - Staff Related |
| Institution | Co-Convenor | Payroll Processing | 10-02-2023 | 10-02-2023 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Nuances of Outcome Based Education | 09-12-2022 | 15-12-2022 | Faculty Development Programme |
| Institution | Convenor | Nuances of Poster Designing | 08-10-2022 | 08-10-2022 | Workshop/Seminar/Webinar - Staff Related |
| Institution | Convenor | Faculty Induction Programme | 08-05-2023 | 09-06-2023 | Staff Induction Programme |
| Institution | Convenor | Explore Table works by Excel | 06-07-2023 | 06-07-2023 | Professional Development Programme |
| Institution | Convenor | Enhancing Managerial Skills | 06-06-2022 | 11-06-2022 | Professional Development Programme |
| Institution | Co-Convenor | Innovative Curriculum Design, Pedagogy and Effective Classroom Management | 06-01-2026 | 11-01-2026 | Faculty Development Programme |
| Institution | Convenor | Refining Leadership Potential | 05-12-2024 | 10-12-2024 | Faculty Development Programme |
| Institution | Convenor | Interactive Training Programme | 04-05-2023 | 04-05-2023 | Skill Development Training |
| Institution | Convenor | E-Content Development and MOOC Quadrants | 02-01-2023 | 12-01-2023 | Faculty Development Programme |
Acted as Resource Person
2
| Event Type | Event Level | Event Title | Organized by | From | To | Mode |
|---|---|---|---|---|---|---|
| Staff Induction Programme | Institution | Guru Dakshta 2022-23 Batch I | CHRD | 31-05-2023 | 31-05-2023 | Offline |
| Seminar/Webinar | Institution | Innovation in HRM | Department of Management Studies | 28-02-2023 | 28-02-2023 | Offline |
Book Editor
2
| Book/Journal Name | Publication | Category | Year |
|---|---|---|---|
| Application of Technology in Business | Beyond Line Publications | National | May-2023 |
| Emerging Management and Technology Practices | Shanlax Publications | National | May-2023 |
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