Dr. JAYANTHI N
Professor
Department of Commerce
CONTACT DETAILS
Email
jayanthin@pmu.edu
jayanthin@pmu.edu
Work Address
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Academic Qualifications
| Examination / Degree | Board / University | Year of Passing | Specialization |
|---|---|---|---|
| Ph.D | Bharathiar University | 2013 | Commerce (Marketing) |
| MBA | Tamilnadu Open University | 2012 | Finance & Human Resource |
| M.Phil | Bharathiar University | 2006 | Commerce |
| M.Com | Bharathiar University | 2004 | Commerce |
| B.Com | Bharathiar University | 2002 | Commerce |
Employment Profile / Promotions
| Designation | Employer | From Date | To Date |
|---|---|---|---|
| Professor | Periyar Maniammai Institute of Science & Technology | 02-06-2025 | Till Date |
| Associate Professor | Periyar Maniammai Institute of Science & Technology | 12-06-2017 | 02-06-2025 |
Courses Handled
Advanced Corporate Accounting
Advanced financial accounting
Business Economics
Cost Accounting
Direct Tax Laws
Dissertation
E-Commerce & E-Governence
Economics of regulation of domestic and foreign exchange markets
Financial Management and Policy
Financial Market and Institutions
Financial Services
Fundamentals of Cost Accounting
General Economics
Generic Elective - II Salesmanship
GST MODEL
Human Resource Development
Human Resource Management
Income Tax Theory Law and Practice
Internership Programme
Investment and Portfolio Management
Management Accounting
Managerial Economics
Marketing Practices
Principles & Practices of Cost Accounting
Principles of Economics
Principles of Management
Research Methodology
Salesmanship
Security Analysis and Portfolio Management
Spread Sheet Accounting
Strategic Management
(A) Refereed Research Journals
14
| Author(s) | Title of Paper | Journal | Volume (No.) | Page numbers | Year |
|---|---|---|---|---|---|
| UMAMAHESWARI D, SATHISHKUMAR R, JAYANTHI N, PRABHU S | AI Techniques for Smart Blind Stick by Using Arduino Board | Lecture Notes in Networks and Systems | - | 593–601 | January-2026 |
| PRABHU S, GOWRI B, UMAMAHESWARI D, JAYANTHI N | Developing an E-Commerce Platform for Grain Sales Using WordPress: A Comprehensive Study | Lecture Notes in Networks and Systems | - | 355–364 | January-2026 |
| JAYANTHI N | IoT-Enabled Sustainable Food Waste Reduction Strategies in Dining Establishments | Proceedings of the 6th International Conference on Electronics and Sustainable Communication Systems | - | - | November-2025 |
| JAYANTHI N | Influence of Unorganized Sector Employees on the Growth and Development of Textile Industries in South India: A Machine Learning Approach using Bayesian Structural Time Series (BSTS) | 2025 IEEE 7th International Conference on Computing, Communication and Automation, ICCCA 2025 | DOI: 10.1109/ICCCA66 | - | December-2025 |
| JAYANTHI N, SUBENDIRAN S, PRABHU S, UMAMAHESWARI D | Leveraging Python for Accurate Sales Prediction in the Apparel Industry Insights into Techniques: Exploring XGboost and Linear Regression Model | Lecture Notes in Networks and Systems | 5 | 573 - 586 | September-2025 |
| VIMALA C, JAYANTHI N, VIJAYALAKSHMI P, UMAMAHESWARI D | Enhancing Predictive Modeling in Power Plants: A Comparative Analysis of ANFIS and ANN for Electrical Energy Output Estimation | 7th International Conference on Inventive Computation Technologies, ICICT 2024 | - | 2147–2151 | June-2024 |
| VIJAYALAKSHMI P, BUVANESWARI S, SASIKALA A, PRABHU S, JAYANTHI N | Comparative analysis of ANN and ANFIS models for solar energy prediction: Advancing forecasting accuracy in photovoltaic systems | AIP Conference Proceedings | 3231 | 040008 | December-2024 |
| JAYANTHI N | Secure Data Transmission Based on Artificial Intelligence Using IoT in Security Systems | Proceedings - International Conference on Computing, Power, and Communication Technologies, IC2PCT 2024 | - | 1876–1880 | April-2024 |
| JAYANTHI N, PRABHU S, UMAMAHESWARI D | Examining market volatility arbitrage in cryptocurrencies with the perspective of Beldex coin trading dynamics in India | Investment Management and Financial Innovations | 21 | 289-300 | April-2024 |
| JAYANTHI N | Analyzing Customer Psychological and Behavioral Attributes in Corporate Social Responsibility in Supply Chain Management Using a Multilayer Perceptron Approach | 2nd International Conference on Emerging Research in Computational Science, ICERCS 2024, 2024 | - | - | April-2024 |
| JAYANTHI N | A STUDY OF EFFECTIVE ARTIFICIAL INTELLIGENCE TOOL IN DIGITAL MARKETING | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI | Vol. XCVI | 86 | July-2023 |
| JAYANTHI N | A COMPARATIVE STUDY ON ASSESSING ACADEMIC PERFO RMANCE PUBLIC AND PRIVATE SCHOOLS IN THANJAVUR | History Research Journal | Volume: 29, | 118-123 | June-2023 |
| JAYANTHI N | AN INQUIRY INTO THE AVAILABILITY OF DIGITAL INFRASTRUCTURE FOR EFFECTIVE ONLINE TEACHING-LEARNING: TEACHERS’ PERSPECTIVE IN THE PRIVATE COLLEGES OF TIER-II CITIES IN TAMILNADU, INDIA | Global Research Institute Korea University | Volume 15 | 69-82 | August-2022 |
| JAYANTHI N | PRACTICE OF LIQUIDITY AND SOLVENCY: DOES IT WORK IN HINDALCO INDUSTRIES LIMITED | Journal of Positive School Psychology | Vol.6 | 2716-2724 | June-2022 |
(C) Conferences / Symposia Proceedings
1
| Author(s) | Title of Abstract / Paper | Title of the Proceedings | Venue | Year |
|---|---|---|---|---|
| JAYANTHI N | Consumer behaviour towards green marketing and eco-friendly products | EMERGING TRENDS IN E-COMMERCE, BUSINESS AND CORPORATE FINANCE | PMIST | March-2023 |
(D) Book Chapters
7
| Author(s) | Chapter Title | Book Title | Publisher | ISBN / ISSN | Year |
|---|---|---|---|---|---|
| UMAMAHESWARI D, JAYANTHI N, PRABHU S, SUBENDIRAN S | - | AI in Business: Redefining Management and Financial Synergies | Journal Press India | -, 978-81-981704-5-3 | April-2025 |
| JAYANTHI N | IoT-Enabled Wireless Sensor Network for Real-Time Battery Performance Monitoring in E-Bikes through Mobile Applications | AI in Business Redefining Management and Financial Synergies | Journal Press India | -, 978-81-981704-5-3 | April-2025 |
| UMAMAHESWARI D, JAYANTHI N, PRABHU S, VASANTHAKUMAR M | - | Technology and Business Transformation | Journal Press India (JPI) | 978-81-970159-6-0, - | April-2024 |
| JAYANTHI N, UMAMAHESWARI D, PRABHU S, VASANTHAKUMAR M | - | Technological Progress and Business Transformation | Journal Press India, Delhi, India. | 978-81-973215-3-5, - | June-2024 |
| JAYANTHI N | A Case Study on Sales Forecast Analysis in Mamaearth: Using SWOT Analysis | Technological Progress and Business Transformation | Journal Press India, Delhi, India | 978-81-973215-3-5, - | June-2024 |
| JAYANTHI N | Industry 5.0: Opportunities and Challenges for Social Transformation | Industry 5.0: A New Prospect for Business and Industrial Transformation | St. Joseph’s College, Tiruchirappalli. | -, 978-93-9472-591-1 | December-2024 |
| JAYANTHI N | A STUDY ON PROBLEMS FACED BY ARTIFICIAL INTELLIGENCE PROGRAMMERS TOWARDS CLIENT SATISFACTION | Emerging Trends in ECommerce, Business and Corporate Finance | Mayas Publication | 978-93-95214-24-7, 978-93-95214-24-7 | June-2023 |
Copyright / Patent
1
| Author(s) | Patent Title | Status | Publication Date | Granted Date |
|---|---|---|---|---|
| UMAMAHESWARI D, VIJAYALAKSHMI P, JAYANTHI N | INNOVATIVE APPROACH FOR PREDICTION OF STOCK PRICE AND MOVEMENTS USING FUZZY INFERENCE SYSTEM AND MACHINE LEARNING ALGORITHMS | Published | 2022-10-07 | - |
Workshops / Seminars Organized
43
| Level | Role | Title of Activity | From | To | Event Type |
|---|---|---|---|---|---|
| Institution | Convenor | Annal gandiji and his contribution in commerce | 31-01-2024 | 31-01-2024 | Orientation Programme |
| Institution | Convenor | Empowering the Students as Entrepreneurs: Startup Skills & Internship Insights | 29-04-2025 | 29-04-2025 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Entrepreneurism and its effects on economic growth | 28-08-2023 | 28-08-2023 | Guest / Invited Lecture |
| Institution | Co-Convenor | IT Returns Fillling | 26-10-2023 | 26-10-2023 | Workshop/Seminar/Webinar - Staff Related |
| Institution | Co-Convenor | Prevention of Abuse: Building Respectful Relationships and Preventing Gender Based Violence & Guide to Build a Positive Attitude | 25-09-2024 | 25-09-2024 | Gender Sensitivity |
| Institution | Convenor | Accounting Automation Streamlining Process with Enterprise Resource Planning (ERP) | 24-09-2024 | 24-09-2024 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Accounting Information System (AIS) for Accounting Research and Publications | 24-08-2024 | 31-08-2024 | Faculty Development Programme |
| Institution | Convenor | Exploring the Features of work and identifying opportunities for HR innovations . | 23-08-2025 | 23-08-2025 | Alumni Activity |
| Institution | Convenor | Faculty Development Programme on Outcome based Education | 23-08-2023 | 28-08-2023 | Faculty Development Programme |
| Institution | Convenor | Artificial Intelligence in Banking, Manufacturing, and Retail: Applications and Future Career Prospects & Placement Training for Cloud-Enabled Business Careers: Industry Expectations and Opportunities | 23-03-2026 | 23-03-2026 | Career Development/Counseling |
| Institution | Convenor | Current Trends and Career opportunities in the New Frontier | 23-01-2026 | 23-01-2026 | Career Development/Counseling |
| Institution | Convenor | DIGITAL SKILLS FOR COMMERCE CAREERS | 23-01-2026 | 23-01-2026 | Skill Development Training |
| Institution | Co-Convenor | Building a Successful Commerce Career | 23-01-2026 | 23-01-2026 | Skill Development Training |
| Institution | Convenor | DISRUPTIVE INNOVATIONS AND PEDAGOGICAL PRACTICES IN COMMERCE | 22-11-2023 | 27-11-2023 | Faculty Development Programme |
| Institution | Convenor | SMART ACCOUNTING THROUGH SYSTEM APPLICATIONS AND PRODUCTS | 22-08-2024 | 22-08-2024 | Guest / Invited Lecture |
| Institution | Co-Convenor | GST Audit and Annual returns filing Procedures | 21-03-2023 | 22-03-2023 | Workshop/Seminar/Webinar - Student Related |
| Institution | Co-Convenor | Extension Activity | 20-09-2024 | 20-09-2024 | Extension Activities |
| Institution | Convenor | CA Awareness Programme For Higher Secondary Students | 20-06-2022 | 22-06-2022 | Technology Transfer |
| Institution | Convenor | INTRODUCTION TO SPSS | 19-12-2022 | 04-01-2023 | Value Added Courses |
| Institution | Co-Convenor | INTRODUCTION TO SPSS | 19-12-2022 | 04-01-2023 | Value Added Courses |
| Institution | Co-Convenor | A Women and Child Safety programme - Fire Wings – Prevention of Abuse | 17-11-2022 | 17-11-2022 | Gender Sensitivity |
| Institution | Convenor | Entrepreneurial innovation : An ignite to student start-up | 17-10-2024 | 17-10-2024 | Entrepreneurship - Student Related |
| Institution | Convenor | Goods and Services tax return filing Procedures 2025-2026 | 17-09-2025 | 17-09-2025 | Guest / Invited Lecture |
| Institution | Convenor | STUDENT COUNCIL ELECTION 2025-2026 | 13-08-2025 | 13-08-2025 | Student Council Election |
| Institution | Co-Convenor | “Alumni Connect: Sharing Experiences, Inspiring Futures” | 13-08-2025 | 13-08-2025 | Alumni Activity |
| Institution | Co-Convenor | Student Council Election | 13-08-2025 | 13-08-2025 | Student Council Election |
| Institution | Convenor | “Efficiently Structuring the Manuscript for its Successful indexed Publication in the field of Commerce” | 12-11-2024 | 12-11-2024 | Skill Development Training |
| Institution | Co-Convenor | E-Commerce Platforms & B2B Digital Marketing and Account-Based Marketing | 12-03-2026 | 12-03-2026 | Guest / Invited Lecture |
| Institution | Convenor | Developing Communication Skills for Teamwork and Collaboration | 12-03-2025 | 12-03-2025 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Data Analysis using Machine Learning Models. | 12-02-2026 | 12-02-2026 | Workshop/Seminar/Webinar - Student Related |
| Institution | Co-Convenor | INTERACTIVE TRAINING PROGRAME | 11-04-2023 | 11-04-2023 | Skill Development Training |
| Institution | Convenor | Workshop on Financial Analytics using Python, SQL, and Excel | 11-03-2026 | 11-03-2026 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Gold Cup acrated water works | 10-06-2022 | 10-06-2022 | Industrial/Local/Study/Field Visit |
| Institution | Convenor | Amman-TRY TMT Bars Private Limited | 10-06-2022 | 10-06-2022 | Industrial/Local/Study/Field Visit |
| Institution | Convenor | Mental Health and Wellbeing Ranking 2022 - Motivation Talk - 2 | 09-06-2022 | 09-06-2022 | Technology Transfer |
| Institution | Convenor | Industrial visit | 07-11-2024 | 08-11-2024 | Industrial/Local/Study/Field Visit |
| Institution | Co-Convenor | Financial planning for Young citizens. | 07-10-2025 | 08-10-2025 | Workshop/Seminar/Webinar - Student Related |
| Institution | Co-Convenor | Tally Prime with GST | 07-09-2023 | 07-09-2023 | Guest / Invited Lecture |
| Institution | Convenor | Career guidance for competitive Examinations | 07-01-2025 | 07-01-2025 | Career Development/Counseling |
| Institution | Convenor | Domestic Violence Act | 06-03-2023 | 06-03-2023 | Gender Sensitivity |
| Institution | Convenor | Integrating Artificial Intelligence in Cloud-Based Accounting and Financial Systems | 05-03-2026 | 05-03-2026 | Guest / Invited Lecture |
| International | Convenor | Revolutionizing Business Landscapes: The nexus of Technological Progress and Innovation | 04-04-2024 | 05-04-2024 | Conference |
| Institution | Convenor | Personal Branding for leadership and career advancement in corporate sectors | 03-04-2025 | 03-04-2025 | Professional Development Programme |
Membership of Professional Bodies
1
| Membership Type | Organization Name | Date |
|---|---|---|
| Academic | Indian Commerce Association | 13-02-2024 |
Acted as Resource Person
4
| Event Type | Event Level | Event Title | Organized by | From | To | Mode |
|---|---|---|---|---|---|---|
| Guest / Invited Lecture | State | Board of Studies Member | Rathinam College of Arts and Science | 25-04-2024 | 25-04-2024 | Online |
| Guest / Invited Lecture | State | Member in Board of Studies Meeting | Dr.SNS Rajalakshmi College of Arts and Science (Autonomous), Coimbatore | 21-09-2023 | 21-09-2023 | Offline |
| Orientation Programme | Institution | Opportunities for Commerce Students | Velammal Bodhi Campus | 05-11-2022 | 05-11-2022 | Offline |
| Conference | International | REVOLUTIONIZING BUSINESS LANDSCAPES: THE NEXUS OF TECHNOLOGICAL PROGRESS AND INNOVATION | DEPARTMENT OF COMMERCE | 04-04-2024 | 05-04-2024 | Offline |
Book Editor
4
| Book/Journal Name | Publication | Category | Year |
|---|---|---|---|
| TECHNOLOGY AND BUSINESS TRANSFORMATION | JOURNAL PRESS INDIA | National | April-2024 |
| TECHNOLOGICAL PROGRESS AND BUSINESS TRANSFORMATION | JOURNAL PRESS INDIA | National | May-2024 |
| Emerging Trends in E- Commerce, Business and Corporate Finance | Mayas Publication | National | June-2023 |
| EMERGING TRENDS IN E-COMMERCE BUSINESS AND CORPORATE FINANCE | EDUCATIONAL RESEARCH MULTIMEDIA & PUBLICATIONS, NASIK, MAHARASHTRA, INDIA | National | July-2023 |
Awards / Fellowships
3
| Award Name | Purpose / Received For | Award Given by | Date |
|---|---|---|---|
| Avishkar Achievers Award 2022 | Best Inspirational Teacher and Researcher Award | Avishkar Foundation Solapur | 19-06-2022 |
| Certificate of Fellowship | Collaborative Activities | Singapore Institute of Auditors, Singapore | 17-08-2023 |
| Avishkar Achievers Award 2022 | Best Inspirational Teacher and Researcher Award | Avishkar Foundation Solapur | 11-06-2022 |
MoUs Signed
3
| Organization Name-MoU Signed by | Level | Scope | Date of MoU |
|---|---|---|---|
| TAMILNADU ADVANCED TECHNICAL TRAINING INSTITUTE | National | For offering B.Com FinTech and A I programme with efeect from the Academic Year 2025-26 | 31-03-2026 |
| Miles Education and Private Limitted, Bangalore | National | (i) Exchange of academic and administrative staff and students, (ii) Extension of students learning opportunities, (iii) conducting coaching classes for CMA Support (Add-On) (iv) Exchange of academic materials, (v) Provide Online Video and LMS Access Assist in campus placements for students who have cleared both the parts of CMA exams. | 20-05-2022 |
| Singapore South Asia Chamber of Commerce and Industry | International | To promote interaction through workshop, conference, project work, internship and hands on training.To do research | 13-04-2023 |
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