Dr. JAYANTHI N
Professor
Department of Commerce
CONTACT DETAILS
Email
jayanthin@pmu.edu
jayanthin@pmu.edu
Work Address
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Academic Qualifications
| Examination / Degree | Board / University | Year of Passing | Specialization |
|---|---|---|---|
| Ph.D | Bharathiar University | 2013 | Commerce (Marketing) |
| MBA | Tamilnadu Open University | 2012 | Finance & Human Resource |
| M.Phil | Bharathiar University | 2006 | Commerce |
| M.Com | Bharathiar University | 2004 | Commerce |
| B.Com | Bharathiar University | 2002 | Commerce |
Employment Profile / Promotions
| Designation | Employer | From Date | To Date |
|---|---|---|---|
| Professor | Periyar Maniammai Institute of Science & Technology | 02-06-2025 | Till Date |
| Associate Professor | Periyar Maniammai Institute of Science & Technology | 12-06-2017 | 02-06-2025 |
Courses Handled
Advanced Corporate Accounting
Advanced financial accounting
Business Economics
Cost Accounting
Direct Tax Laws
Dissertation
E-Commerce & E-Governence
Economics of regulation of domestic and foreign exchange markets
Financial Management and Policy
Financial Market and Institutions
Financial Services
Fundamentals of Cost Accounting
General economics
Generic Elective - II Salesmanship
Goods and Services Tax
GST MODEL
Human Resource Development
Human Resource Management
Income Tax Theory Law and Practice
Internership Programme
Investment and Portfolio Management
Management Accounting
Managerial Economics
Marketing Practices
Principles & Practices of Cost Accounting
Principles of Economics
Principles of Management
Research Methodology
Salesmanship
Security Analysis and Portfolio Management
Spread Sheet Accounting
Strategic Management
(A) Refereed Research Journals
15
| Author(s) | Title of Paper | Journal | Volume (No.) | Page numbers | Year |
|---|---|---|---|---|---|
| UMAMAHESWARI D, SATHISHKUMAR R, JAYANTHI N, PRABHU S | AI Techniques for Smart Blind Stick by Using Arduino Board | Lecture Notes in Networks and Systems | - | 593–601 | January-2026 |
| PRABHU S, GOWRI B, UMAMAHESWARI D, JAYANTHI N | Developing an E-Commerce Platform for Grain Sales Using WordPress: A Comprehensive Study | Lecture Notes in Networks and Systems | - | 355–364 | January-2026 |
| JAYANTHI N | Cloud-Integrated LSTM Network for Continuous Cognitive Function Monitoring and Analysis | Proceedings of the 2026 12th International Conference on Communication and Signal Processing | - | - | July-2026 |
| JAYANTHI N, SUBENDIRAN S, PRABHU S, UMAMAHESWARI D | Leveraging Python for Accurate Sales Prediction in the Apparel Industry Insights into Techniques: Exploring XGboost and Linear Regression Model | Lecture Notes in Networks and Systems | 5 | 573 - 586 | September-2025 |
| JAYANTHI N | IoT-Enabled Sustainable Food Waste Reduction Strategies in Dining Establishments | Proceedings of the 6th International Conference on Electronics and Sustainable Communication Systems | - | - | November-2025 |
| JAYANTHI N | Influence of Unorganized Sector Employees on the Growth and Development of Textile Industries in South India: A Machine Learning Approach using Bayesian Structural Time Series (BSTS) | 2025 IEEE 7th International Conference on Computing, Communication and Automation, ICCCA 2025 | DOI: 10.1109/ICCCA66 | - | December-2025 |
| VIMALA C, JAYANTHI N, VIJAYALAKSHMI P, UMAMAHESWARI D | Enhancing Predictive Modeling in Power Plants: A Comparative Analysis of ANFIS and ANN for Electrical Energy Output Estimation | 7th International Conference on Inventive Computation Technologies, ICICT 2024 | - | 2147–2151 | June-2024 |
| VIJAYALAKSHMI P, BUVANESWARI S, SASIKALA A, PRABHU S, JAYANTHI N | Comparative analysis of ANN and ANFIS models for solar energy prediction: Advancing forecasting accuracy in photovoltaic systems | AIP Conference Proceedings | 3231 | 040008 | December-2024 |
| JAYANTHI N | Secure Data Transmission Based on Artificial Intelligence Using IoT in Security Systems | Proceedings - International Conference on Computing, Power, and Communication Technologies, IC2PCT 2024 | - | 1876–1880 | April-2024 |
| JAYANTHI N, PRABHU S, UMAMAHESWARI D | Examining market volatility arbitrage in cryptocurrencies with the perspective of Beldex coin trading dynamics in India | Investment Management and Financial Innovations | 21 | 289-300 | April-2024 |
| JAYANTHI N | Analyzing Customer Psychological and Behavioral Attributes in Corporate Social Responsibility in Supply Chain Management Using a Multilayer Perceptron Approach | 2nd International Conference on Emerging Research in Computational Science, ICERCS 2024, 2024 | - | - | April-2024 |
| JAYANTHI N | A STUDY OF EFFECTIVE ARTIFICIAL INTELLIGENCE TOOL IN DIGITAL MARKETING | JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI | Vol. XCVI | 86 | July-2023 |
| JAYANTHI N | A COMPARATIVE STUDY ON ASSESSING ACADEMIC PERFO RMANCE PUBLIC AND PRIVATE SCHOOLS IN THANJAVUR | History Research Journal | Volume: 29, | 118-123 | June-2023 |
| JAYANTHI N | AN INQUIRY INTO THE AVAILABILITY OF DIGITAL INFRASTRUCTURE FOR EFFECTIVE ONLINE TEACHING-LEARNING: TEACHERS’ PERSPECTIVE IN THE PRIVATE COLLEGES OF TIER-II CITIES IN TAMILNADU, INDIA | Global Research Institute Korea University | Volume 15 | 69-82 | August-2022 |
| JAYANTHI N | PRACTICE OF LIQUIDITY AND SOLVENCY: DOES IT WORK IN HINDALCO INDUSTRIES LIMITED | Journal of Positive School Psychology | Vol.6 | 2716-2724 | June-2022 |
(C) Conferences / Symposia Proceedings
2
| Author(s) | Title of Abstract / Paper | Title of the Proceedings | Venue | Year |
|---|---|---|---|---|
| UMAMAHESWARI D, JAYANTHI N | Sustainable Tourism Ecosystems Using Blockchain, A1-Driven Neuromarketing and Reinforcement Learning for Predictive CSR Optimization | 2nd International Conference on New PIMIuct Development and Smart Manufacturing (NPDSM-2026) | Department of Mechanical Engineering and the Centre of Excellence in product Design and Smart Manufacturing. | June-2026 |
| JAYANTHI N | Consumer behaviour towards green marketing and eco-friendly products | EMERGING TRENDS IN E-COMMERCE, BUSINESS AND CORPORATE FINANCE | PMIST | March-2023 |
(D) Book Chapters
12
| Author(s) | Chapter Title | Book Title | Publisher | ISBN / ISSN | Year |
|---|---|---|---|---|---|
| JAYANTHI N, CHRISTY A N, UMAMAHESWARI D, GOWRI B | - | Transforming Global Business through AI-Driven Digital Innovation for Sustainable and Circular Economies | SHANLAX Publications, Madurai, India. | -, 978-93-6163-855-8 | July-2026 |
| JAYANTHI N | AI-Driven Neuromarketing in Tourism Sector for Enhancing Immersive Consumer Engagement | Transforming Global Business through AI-Driven Digital Innovation for Sustainable and Circular Economies | Shanlax Publications | -, 978-93-6163-855-8 | August-2026 |
| UMAMAHESWARI D, JAYANTHI N, PRABHU S, SUBENDIRAN S | - | AI in Business: Redefining Management and Financial Synergies | Journal Press India | -, 978-81-981704-5-3 | April-2025 |
| JAYANTHI N | IoT-Enabled Wireless Sensor Network for Real-Time Battery Performance Monitoring in E-Bikes through Mobile Applications | AI in Business Redefining Management and Financial Synergies | Journal Press India | -, 978-81-981704-5-3 | April-2025 |
| JAYANTHI N, SUBENDIRAN S, PRABHU S, UMAMAHESWARI D | Leveraging Python for Accurate Sales Prediction in the Apparel Industry Insights into Techniques: Exploring XGboost and Linear Regression Model | Data Mining and Information Security | Springer, Singapore | Online ISBN: 978-981-96-6066-7, 978-981-96-6065-0 | August-2025 |
| JAYANTHI N | Comparative Analysis of Digital Knowledge Transmission in Public and Private Schools using Machine Learning Algorithms | AI in Business Redefining Management and Financial Synergies | Journal Press India | -, 978-81-981704-5-3 | April-2025 |
| JAYANTHI N | Assessing Financial Literacy: Attitudes of Credit Card Holders Using Linear Regression Model | Exploring Gen AI in Multidisciplinary Innovations and Contemporary Landscape | PRIYAM PUBLICATIONS, Coimbatore, Tamilnadu, India | -, 978-81-986245-7-4 | July-2025 |
| UMAMAHESWARI D, JAYANTHI N, PRABHU S, VASANTHAKUMAR M | - | Technology and Business Transformation | Journal Press India (JPI) | 978-81-970159-6-0, - | April-2024 |
| JAYANTHI N, UMAMAHESWARI D, PRABHU S, VASANTHAKUMAR M | - | Technological Progress and Business Transformation | Journal Press India, Delhi, India. | 978-81-973215-3-5, - | June-2024 |
| JAYANTHI N | A Case Study on Sales Forecast Analysis in Mamaearth: Using SWOT Analysis | Technological Progress and Business Transformation | Journal Press India, Delhi, India | 978-81-973215-3-5, - | June-2024 |
| JAYANTHI N | Industry 5.0: Opportunities and Challenges for Social Transformation | Industry 5.0: A New Prospect for Business and Industrial Transformation | St. Joseph’s College, Tiruchirappalli. | -, 978-93-9472-591-1 | December-2024 |
| JAYANTHI N | A STUDY ON PROBLEMS FACED BY ARTIFICIAL INTELLIGENCE PROGRAMMERS TOWARDS CLIENT SATISFACTION | Emerging Trends in ECommerce, Business and Corporate Finance | Mayas Publication | 978-93-95214-24-7, 978-93-95214-24-7 | June-2023 |
Copyright / Patent
1
| Author(s) | Patent Title | Status | Publication Date | Granted Date |
|---|---|---|---|---|
| UMAMAHESWARI D, VIJAYALAKSHMI P, JAYANTHI N | INNOVATIVE APPROACH FOR PREDICTION OF STOCK PRICE AND MOVEMENTS USING FUZZY INFERENCE SYSTEM AND MACHINE LEARNING ALGORITHMS | Published | 2022-10-07 | - |
Workshops / Seminars Organized
44
| Level | Role | Title of Activity | From | To | Event Type |
|---|---|---|---|---|---|
| Institution | Convenor | Annal gandiji and his contribution in commerce | 31-01-2024 | 31-01-2024 | Orientation Programme |
| Institution | Convenor | Empowering the Students as Entrepreneurs: Startup Skills & Internship Insights | 29-04-2025 | 29-04-2025 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Entrepreneurism and its effects on economic growth | 28-08-2023 | 28-08-2023 | Guest / Invited Lecture |
| Institution | Co-Convenor | IT Returns Fillling | 26-10-2023 | 26-10-2023 | Workshop/Seminar/Webinar - Staff Related |
| Institution | Co-Convenor | Prevention of Abuse: Building Respectful Relationships and Preventing Gender Based Violence & Guide to Build a Positive Attitude | 25-09-2024 | 25-09-2024 | Gender Sensitivity |
| Institution | Convenor | Accounting Automation Streamlining Process with Enterprise Resource Planning (ERP) | 24-09-2024 | 24-09-2024 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Accounting Information System (AIS) for Accounting Research and Publications | 24-08-2024 | 31-08-2024 | Faculty Development Programme |
| Institution | Convenor | Exploring the Features of work and identifying opportunities for HR innovations . | 23-08-2025 | 23-08-2025 | Alumni Activity |
| Institution | Convenor | Faculty Development Programme on Outcome based Education | 23-08-2023 | 28-08-2023 | Faculty Development Programme |
| Institution | Convenor | Artificial Intelligence in Banking, Manufacturing, and Retail: Applications and Future Career Prospects & Placement Training for Cloud-Enabled Business Careers: Industry Expectations and Opportunities | 23-03-2026 | 23-03-2026 | Career Development/Counseling |
| Institution | Convenor | DIGITAL SKILLS FOR COMMERCE CAREERS | 23-01-2026 | 23-01-2026 | Skill Development Training |
| Institution | Co-Convenor | Building a Successful Commerce Career | 23-01-2026 | 23-01-2026 | Skill Development Training |
| Institution | Convenor | Current Trends and Career opportunities in the New Frontier | 23-01-2026 | 23-01-2026 | Career Development/Counseling |
| Institution | Convenor | DISRUPTIVE INNOVATIONS AND PEDAGOGICAL PRACTICES IN COMMERCE | 22-11-2023 | 27-11-2023 | Faculty Development Programme |
| Institution | Convenor | SMART ACCOUNTING THROUGH SYSTEM APPLICATIONS AND PRODUCTS | 22-08-2024 | 22-08-2024 | Guest / Invited Lecture |
| Institution | Co-Convenor | GST Audit and Annual returns filing Procedures | 21-03-2023 | 22-03-2023 | Workshop/Seminar/Webinar - Student Related |
| Institution | Co-Convenor | Extension Activity | 20-09-2024 | 20-09-2024 | Extension Activities |
| Institution | Convenor | CA Awareness Programme For Higher Secondary Students | 20-06-2022 | 22-06-2022 | Technology Transfer |
| Institution | Convenor | INTRODUCTION TO SPSS | 19-12-2022 | 04-01-2023 | Value Added Courses |
| Institution | Co-Convenor | INTRODUCTION TO SPSS | 19-12-2022 | 04-01-2023 | Value Added Courses |
| Institution | Co-Convenor | A Women and Child Safety programme - Fire Wings – Prevention of Abuse | 17-11-2022 | 17-11-2022 | Gender Sensitivity |
| Institution | Convenor | Entrepreneurial innovation : An ignite to student start-up | 17-10-2024 | 17-10-2024 | Entrepreneurship - Student Related |
| Institution | Convenor | Goods and Services tax return filing Procedures 2025-2026 | 17-09-2025 | 17-09-2025 | Guest / Invited Lecture |
| Institution | Convenor | STUDENT COUNCIL ELECTION 2025-2026 | 13-08-2025 | 13-08-2025 | Student Council Election |
| Institution | Co-Convenor | Student Council Election | 13-08-2025 | 13-08-2025 | Student Council Election |
| Institution | Co-Convenor | “Alumni Connect: Sharing Experiences, Inspiring Futures” | 13-08-2025 | 13-08-2025 | Alumni Activity |
| Institution | Convenor | “Efficiently Structuring the Manuscript for its Successful indexed Publication in the field of Commerce” | 12-11-2024 | 12-11-2024 | Skill Development Training |
| Institution | Co-Convenor | E-Commerce Platforms & B2B Digital Marketing and Account-Based Marketing | 12-03-2026 | 12-03-2026 | Guest / Invited Lecture |
| Institution | Convenor | Developing Communication Skills for Teamwork and Collaboration | 12-03-2025 | 12-03-2025 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Data Analysis using Machine Learning Models. | 12-02-2026 | 12-02-2026 | Workshop/Seminar/Webinar - Student Related |
| Institution | Co-Convenor | INTERACTIVE TRAINING PROGRAME | 11-04-2023 | 11-04-2023 | Skill Development Training |
| Institution | Convenor | Workshop on Financial Analytics using Python, SQL, and Excel | 11-03-2026 | 11-03-2026 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Building Intelligent Business Applications: Integrating AI, Commerce and Technology | 10-09-2026 | 10-09-2026 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Gold Cup acrated water works | 10-06-2022 | 10-06-2022 | Industrial/Local/Study/Field Visit |
| Institution | Convenor | Amman-TRY TMT Bars Private Limited | 10-06-2022 | 10-06-2022 | Industrial/Local/Study/Field Visit |
| Institution | Convenor | Mental Health and Wellbeing Ranking 2022 - Motivation Talk - 2 | 09-06-2022 | 09-06-2022 | Technology Transfer |
| Institution | Convenor | Industrial visit | 07-11-2024 | 08-11-2024 | Industrial/Local/Study/Field Visit |
| Institution | Co-Convenor | Financial planning for Young citizens. | 07-10-2025 | 08-10-2025 | Workshop/Seminar/Webinar - Student Related |
| Institution | Co-Convenor | Tally Prime with GST | 07-09-2023 | 07-09-2023 | Guest / Invited Lecture |
| Institution | Convenor | Career guidance for competitive Examinations | 07-01-2025 | 07-01-2025 | Career Development/Counseling |
| Institution | Convenor | Domestic Violence Act | 06-03-2023 | 06-03-2023 | Gender Sensitivity |
| Institution | Convenor | Integrating Artificial Intelligence in Cloud-Based Accounting and Financial Systems | 05-03-2026 | 05-03-2026 | Guest / Invited Lecture |
| International | Convenor | Revolutionizing Business Landscapes: The nexus of Technological Progress and Innovation | 04-04-2024 | 05-04-2024 | Conference |
| Institution | Convenor | Personal Branding for leadership and career advancement in corporate sectors | 03-04-2025 | 03-04-2025 | Professional Development Programme |
Membership of Professional Bodies
1
| Membership Type | Organization Name | Date |
|---|---|---|
| Academic | Indian Commerce Association | 13-02-2024 |
Acted as Resource Person
4
| Event Type | Event Level | Event Title | Organized by | From | To | Mode |
|---|---|---|---|---|---|---|
| Guest / Invited Lecture | State | Board of Studies Member | Rathinam College of Arts and Science | 25-04-2024 | 25-04-2024 | Online |
| Guest / Invited Lecture | State | Member in Board of Studies Meeting | Dr.SNS Rajalakshmi College of Arts and Science (Autonomous), Coimbatore | 21-09-2023 | 21-09-2023 | Offline |
| Orientation Programme | Institution | Opportunities for Commerce Students | Velammal Bodhi Campus | 05-11-2022 | 05-11-2022 | Offline |
| Conference | International | REVOLUTIONIZING BUSINESS LANDSCAPES: THE NEXUS OF TECHNOLOGICAL PROGRESS AND INNOVATION | DEPARTMENT OF COMMERCE | 04-04-2024 | 05-04-2024 | Offline |
Book Editor
4
| Book/Journal Name | Publication | Category | Year |
|---|---|---|---|
| TECHNOLOGY AND BUSINESS TRANSFORMATION | JOURNAL PRESS INDIA | National | April-2024 |
| TECHNOLOGICAL PROGRESS AND BUSINESS TRANSFORMATION | JOURNAL PRESS INDIA | National | May-2024 |
| Emerging Trends in E- Commerce, Business and Corporate Finance | Mayas Publication | National | June-2023 |
| EMERGING TRENDS IN E-COMMERCE BUSINESS AND CORPORATE FINANCE | EDUCATIONAL RESEARCH MULTIMEDIA & PUBLICATIONS, NASIK, MAHARASHTRA, INDIA | National | July-2023 |
Awards / Fellowships
3
| Award Name | Purpose / Received For | Award Given by | Date |
|---|---|---|---|
| Avishkar Achievers Award 2022 | Best Inspirational Teacher and Researcher Award | Avishkar Foundation Solapur | 19-06-2022 |
| Certificate of Fellowship | Collaborative Activities | Singapore Institute of Auditors, Singapore | 17-08-2023 |
| Avishkar Achievers Award 2022 | Best Inspirational Teacher and Researcher Award | Avishkar Foundation Solapur | 11-06-2022 |
MoUs Signed
3
| Organization Name-MoU Signed by | Level | Scope | Date of MoU |
|---|---|---|---|
| TAMILNADU ADVANCED TECHNICAL TRAINING INSTITUTE | National | For offering B.Com FinTech and A I programme with efeect from the Academic Year 2025-26 | 31-03-2026 |
| Miles Education and Private Limitted, Bangalore | National | (i) Exchange of academic and administrative staff and students, (ii) Extension of students learning opportunities, (iii) conducting coaching classes for CMA Support (Add-On) (iv) Exchange of academic materials, (v) Provide Online Video and LMS Access Assist in campus placements for students who have cleared both the parts of CMA exams. | 20-05-2022 |
| Singapore South Asia Chamber of Commerce and Industry | International | To promote interaction through workshop, conference, project work, internship and hands on training.To do research | 13-04-2023 |
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