Dr. ROSANTH I
Assistant Professor
Department of Management Studies
CONTACT DETAILS
Email
rosanth@pmu.edu
rosanth@pmu.edu
Work Address
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Academic Qualifications
| Examination / Degree | Board / University | Year of Passing | Specialization |
|---|---|---|---|
| Ph.D | Bharathidasan University | 2025 | Human Resource Management |
| M.Phil | Prist University | 2009 | Management |
| M.B.A | Bharathidasan University | 2008 | HR & Finance |
| B.B.A | Bharathidasan University | 2006 | Management |
Courses Handled
Accounting for Managers
Banking and Insurance Management
Basics of Accounting
Behavioral Finance
Business Economics
Business Taxation
Disaster Management
FINANCIAL MANAGEMENT
Financial Modelling using Excel
Fintech
Front Office Management
Fundamentals of Accounting
Human Resource Management
Internship
Introduction to Entrepreneurship Development
Mergers and Acquisitions
Retailing
Strategic Management
(D) Book Chapters
20
| Author(s) | Chapter Title | Book Title | Publisher | ISBN / ISSN | Year |
|---|---|---|---|---|---|
| ROSANTH I | D-MART S COST LEADERSHIP DRIVING SUSTAINABLE COMPETITIVE ADVANTAGE | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | A STUDY ON BUSINESS-LEVEL STRATEGY FOR ALL NETFLIX S COMPETITIVE ADVANTAGE IN THE STREAMING INDUSTRY | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | CONSUMER BEHAVIOUR TOWARDS AACHI MASALA AND SKTHI MASALA: A COMPARATIVE STUDY IN KUMBAKONAM | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | THE BUSINESS STRATEGIES OF TOYOTA IN THANJAVUR | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | FLIPKART’S COMPETITIVE STRATEGY IN INDIA’S E-COMMERCE MARKET | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | IMPACT OF HOME BAKERS’ CHALLENGES ON CUSTOMER SATISFACTION: A STUDY IN THE THANJAVUR REGION | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | THE STRATEGIC POSITION OF SBI IN INDIAN BANKING: A SITUATION ANALYSIS | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | BUSINESS-LEVEL STRATEGY OF LAKMÉ: DIFFERENTIATION IN THE COMPETITIVE INDIAN COSMETICS MARKET | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | THE ROLE OF SUSTAINABLE BUSINESS STRATEGIES IN DRIVING COMPETITIVE ADVANTAGE FOR KFC: AN ANALYSIS OF LOCALIZED MENU INITIATIVES IN THE GLOBAL MARKET | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | THE ROLE OF SUSTAINABLE BUSINESS STRATEGIES IN DRIVING BRAND LOYALTY:A COMPARATIVE STUDY ON FORTUNE GOLD WINNER, AND SUNFLOWER OIL CUSTOMERS. | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | THE IMPACT OF STRATEGIC ALLIANCES ON FIRM PERFORMANCE: A STUDY OF TATA GROUP S PARTNERSHIPS | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | STARBUCKS DIFFERENTIATION STRATEGY: PREMIUM EXPERIENCE IN THE GLOBAL CAFÉ MARKET | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | NETFLIX’S BUSINESS-LEVEL STRATEGY: CONTENT DIFFERENTIATION FOR GLOBAL STREAMING LEADERSHIP | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | BUSINESS-LEVEL STRATEGY OF SWIGGY: CREATING COMPETITIVE ADVANTAGE IN INDIA S ONLINE FOOD DELIVERY INDUSTRY | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| ROSANTH I | BUSINESS-LEVEL STRATEGIES IN THE TEA INDUSTRY: A COMPARATIVE ANALYSIS OF 3 ROSES AND TATA TEA IN THANJAVUR | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | November-2025 |
| ROSANTH I | BUSINESS-LEVEL STRATEGIES IN THE COFFEE INDUSTRY: A COMPARATIVE ANALYSIS OF BRU AND NESCAFE IN THANJAVUR | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2025 |
| DOMNIC THAVAGNANA NACHATHIRAM K, EDWARD J, ROSANTH I | - | The Complete HR Strategy Managing the Employee Journey from Hire to Retire | CHYREN PUBLICATION, INDIA | -, 978-93-7143-547-5 | October-2025 |
| ROSANTH I | A Study on Business-Level Strategy for all Netflixs Competitive Advantage in the Streaming Industry | Sustainable Vision: The Power of Leadership and Management | Sri Pushpam College of Technical Education(SPCTE) A.V.V.M Sri Pushpam College (Autonomous), Poondi, | -, 978-93-344-4471-1 | March-2025 |
| ROSANTH I | D-Marts Cost Leadership Driving Sustainable Competitive Advantage | Sustainable Vision: The Power of Leadership and Management | Sri Pushpam College of Technical Education(SPCTE) A.V.V.M Sri Pushpam College (Autonomous), Poondi, | -, 978-93-344-4471-1 | March-2025 |
| ROSANTH I | BUSINESS-LEVEL STRATEGY OF RELIANCE JIO TO SUSTAIN MARKET LEADERSHIP IN THE INDIAN TELECOM INDUSTRY | SUSTAINABLE VISION: THE POWER OF LEADERSHIP AND MANAGEMENT | SRI PUSHPAM COLLEGE OF TECHNICAL EDUCATION(SPCTE) A.V.V.M SRI PUSHPAM COLLEGE (AUTONOMOUS), POONDI, | -, 978-93-344-4471-1 | December-2011 |
(E) Book Publications
1
| Author(s) | Title | Publication | ISBN | Year |
|---|---|---|---|---|
| MAHENDRA MOHAN B, RAJANDRAN KVR, GURU P, SATHYAPRIYA J , AARTHI DHAKSHANA J D, ARUN KUMAR A, GOPALAKRISHNAN S, ROSANTH I, PANNEERSELVAM K, SINDHU P | Emerging Management and Technology Practices | Shanlax | 978-81-19042-81-4 | 2023 |
Copyright / Patent
1
| Author(s) | Patent Title | Status | Publication Date | Granted Date |
|---|---|---|---|---|
| ROSANTH I | Supply Chain Management: Streamlining Operations in the FMCG Industry | Published | 2025-09-05 | - |
Workshops / Seminars Organized
15
| Level | Role | Title of Activity | From | To | Event Type |
|---|---|---|---|---|---|
| Institution | Convenor | MS Office | 31-08-2024 | 31-08-2024 | Workshop/Seminar/Webinar - Student Related |
| Institution | Co-Convenor | BUSINESS QUIZ LEAGUE (BQL) | 28-04-2023 | 28-04-2023 | Skill Development Training |
| Institution | Convenor | REMOTE WORK DYNAMICS | 25-02-2026 | 25-02-2026 | Workshop/Seminar/Webinar - Student Related |
| Institution | Co-Convenor | KABBADI | 24-02-2023 | 24-02-2023 | Sports |
| Regional | Co-Convenor | Dengue Awareness Programme | 23-07-2024 | 23-07-2024 | NSS |
| Institution | Convenor | Unitization of Portfolio | 17-11-2025 | 17-11-2025 | Short Term Training Programme |
| Institution | Co-Convenor | ‘ NSS Orientation about RD PARADE Camp trichy’ | 17-11-2023 | 17-11-2023 | NSS |
| Institution | Co-Convenor | Seminar on Stock Exchange Awareness Programme | 15-04-2026 | 15-04-2026 | Workshop/Seminar/Webinar - Student Related |
| State | Co-Convenor | Industry Visit | 12-09-2025 | 12-09-2025 | Industrial/Local/Study/Field Visit |
| District | Co-Convenor | Infinito 2k23 | 10-10-2023 | 10-10-2023 | Symposium |
| Institution | Co-Convenor | visualizing digital marketing services | 10-03-2023 | 10-03-2023 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Student Induction Programme | 08-07-2024 | 08-08-2024 | Student Induction Programme |
| Institution | Co-Convenor | KRIYA2K24 | 05-03-2024 | 05-03-2024 | Workshop/Seminar/Webinar - Student Related |
| Institution | Co-Convenor | Interactive Training Programme | 04-05-2023 | 04-05-2023 | Skill Development Training |
| Institution | Convenor | Deeksharambh | 02-07-2025 | 22-07-2025 | Student Induction Programme |
Acted as Resource Person
4
| Event Type | Event Level | Event Title | Organized by | From | To | Mode |
|---|---|---|---|---|---|---|
| Commemorative Days, Events and Festivals | Institution | JUDGE for the BEST MANAGER and JUST A MINUTE events | Adaikalamatha Institute of Management, Vallam, Thanjavur. | 23-02-2024 | 23-02-2024 | Offline |
| Conference | International | FOSTERING INNOVATION TRROUGH COLLABORATIVE RESEARCH IN EMERGING FRONTIERS OF SCIENCE, TECHNOLOGY, ECONOMICS, COMMERCE AND MANAGEMENT | ADAIKALAMATHA INSTITUTE OF MANAGEMENT STUDIES | 17-10-2025 | 17-10-2025 | Offline |
| Guest / Invited Lecture | Institution | WORKSHOP ON SPSS | Bon Secours College for Women Vilar Bypass, Thanjavur-6 | 08-03-2024 | 08-03-2024 | Offline |
| Workshop | Institution | Workshop on SPSS | Department of Management, Bon Secours College for Women, Thanjavur | 02-05-2023 | 02-05-2023 | Offline |
Book Editor
2
| Book/Journal Name | Publication | Category | Year |
|---|---|---|---|
| Emerging Management and Technology Practices | SHANLAX | International | April-2023 |
| CONTEMPORARY MANAGEMENT PRACTICES | SHANLAX | International | April-2023 |
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