Dr. BHUVANESWARI J
Assistant Professor
Department of Management Studies
CONTACT DETAILS
Email
bhuvaneswari@pmu.edu
bhuvaneswari@pmu.edu
Work Address
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Academic Qualifications
| Examination / Degree | Board / University | Year of Passing | Specialization |
|---|---|---|---|
| Ph.D | Bharathidasan University | 2024 | Human Resource Management |
| M.Phil | Bharathidasan University | 2012 | Management |
| MBA | Anna University | 2010 | Human Resource & Marketing |
| BBA | Bharathidasan University | 2008 | Bachelor Of Business Administration |
Courses Handled
Advertisement & Sales Promotion
Advertisement and Sales Promotion
Auditing practices
Business Organization and Environment
Business Research Methodology
Business Research Methodology
Consumer Affairs and Customer Care
CONSUMER BEHAVIOUR
Disaster Management
Fundamentals of Financial and Management Accounting
HUMAN RESOURCE MANAGEMENT
INTERNATIONAL HUMAN RESOURCES MANAGEMENT
Internship
MERGERS AND ACQUISITIONS
Organizational Behavior
Rural Marketing Environment
Services Marketing
Strategic Management
Training and Development
(A) Refereed Research Journals
3
| Author(s) | Title of Paper | Journal | Volume (No.) | Page numbers | Year |
|---|---|---|---|---|---|
| GURU P, BHUVANESWARI J, SATHYAPRIYA J | Machine Learning based Customer Segmentation and Demand Prediction Frameworks for Data-Driven Digital Marketing Applications | 4th International Conference on Sustainable Computing and Smart Systems | - | - | September-2026 |
| SATHYAPRIYA J , GURU P, SIVAKAMI T, BHUVANESWARI J, PANNEERSELVAM K, GOPALAKRISHNAN S, RAJANDRAN KVR | Intelligent applicant tracking: leveraging machine learning for recruitment automation | Revista Gestao & Tecnologia-Journal of Management and Technology | 25 | 126-146 | May-2025 |
| SATHYAPRIYA J , GURU P, RAJANDRAN KVR, BHUVANESWARI J | Product Sales Forecasting and Prediction Using Machine Learning Algorithm | International Journal of INTELLIGENT SYSTEMS AND APPLICATIONS IN ENGINEERING | 12 | 355-366 | November-2023 |
(D) Book Chapters
1
| Author(s) | Chapter Title | Book Title | Publisher | ISBN / ISSN | Year |
|---|---|---|---|---|---|
| SATHYAPRIYA J , GURU P, BHUVANESWARI J | - | Human Resource Management for Todays Organizations | Forschung Publications, Chennai, India | -, 978-93-91772-42-0 | December-2025 |
(E) Book Publications
1
| Author(s) | Title | Publication | ISBN | Year |
|---|---|---|---|---|
| SATHYAPRIYA J , GURU P, BHUVANESWARI J | Human Resource Management for todays organization | Forschung Publishers, Chennai | 2026 |
Workshops / Seminars Organized
17
| Level | Role | Title of Activity | From | To | Event Type |
|---|---|---|---|---|---|
| Institution | Co-Convenor | Communicative English | 28-10-2023 | 28-10-2023 | Professional Development Programme |
| Institution | Co-Convenor | Dignity and Empowerment: A Constitutional Journey | 28-08-2025 | 28-08-2025 | Professional Development Programme |
| Institution | Convenor | Student Induction Programme | 28-07-2025 | 01-08-2025 | Student Induction Programme |
| Institution | Convenor | Unboxed - Beyond the Syllabus | 28-01-2026 | 28-01-2026 | Workshop/Seminar/Webinar - Student Related |
| State | Convenor | INFINITO 2K24 | 26-10-2024 | 26-10-2024 | Symposium |
| Institution | Convenor | Orientation Programme | 24-08-2024 | 24-08-2024 | Orientation Programme |
| Institution | Co-Convenor | Guru Dakshta | 24-06-2026 | 23-07-2026 | Faculty Development Programme |
| Institution | Co-Convenor | Seminar of Effectiveness of SIP as a Long - Term Investment Strategy | 24-04-2026 | 24-04-2026 | Workshop/Seminar/Webinar - Staff Related |
| Institution | Co-Convenor | Knowthyself | 23-01-2026 | 11-02-2026 | Workshop/Seminar/Webinar - Staff Related |
| State | Convenor | INFINITO2K26 | 21-02-2026 | 21-02-2026 | Symposium |
| Institution | Co-Convenor | Faculty Induction Programme | 19-06-2023 | 21-07-2023 | Faculty Development Programme |
| Institution | Co-Convenor | Handling Administrative Tamil | 18-08-2023 | 18-08-2023 | Professional Development Programme |
| Institution | Co-Convenor | Guru Dakshta | 16-06-2025 | 17-07-2025 | Staff Induction Programme |
| Institution | Co-Convenor | The New Version of My Life | 15-11-2024 | 15-11-2024 | Professional Development Programme |
| Institution | Convenor | Outcome Based Education and Teachers Digital Toolkit | 15-06-2026 | 19-06-2026 | Faculty Development Programme |
| Institution | Co-Convenor | Explore the Table works by Excel | 12-08-2023 | 12-08-2023 | Professional Development Programme |
| Institution | Convenor | Practical Insights for future Professionals in Digital Era | 10-11-2025 | 10-11-2025 | Workshop/Seminar/Webinar - Student Related |
Acted as Resource Person
1
| Event Type | Event Level | Event Title | Organized by | From | To | Mode |
|---|---|---|---|---|---|---|
| Guest / Invited Lecture | Institution | Entrepreneurship Path to Success | Department of Management Studies | 24-02-2023 | 24-02-2023 | Offline |
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