Dr. SUBENDIRAN S
Assistant Professor(SG)
Department of Commerce
CONTACT DETAILS
Email
subendiran@pmu.edu
subendiran@pmu.edu
Work Address
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Academic Qualifications
| Examination / Degree | Board / University | Year of Passing | Specialization |
|---|---|---|---|
| Ph.D | Madurai Kamaraj University | 2016 | Commerce |
| M.Phil | Madurai Kamaraj University | 2005 | Commerce |
| MBA | Alagappa University | 2008 | Management Studies |
| M.Com | Madurai Kamaraj University | 2000 | Commerce |
| B.Com | Bharathidasan University | 1998 | Commerce |
Courses Handled
Advanced Corporate Accounting
Business Laws
Corporate Accounting
Digital Marketing
Dissertation
Entrepreneurship Development
Entrepreneurship Development Practices
Financial Markets and Institutions
Financial Services
Goods and Service Tax
Goods and Services Tax
Income tax Theory,Law and Practice
Information System Control and Audit
Innovative Entrepreneurial Development
Management Accounting
Office Management and Secretarial Practice
Research Methodology
Total Quality Management
(A) Refereed Research Journals
1
| Author(s) | Title of Paper | Journal | Volume (No.) | Page numbers | Year |
|---|---|---|---|---|---|
| JAYANTHI N, SUBENDIRAN S, PRABHU S, UMAMAHESWARI D | Leveraging Python for Accurate Sales Prediction in the Apparel Industry Insights into Techniques: Exploring XGboost and Linear Regression Model | Lecture Notes in Networks and Systems | 5 | 573 - 586 | September-2025 |
(D) Book Chapters
9
| Author(s) | Chapter Title | Book Title | Publisher | ISBN / ISSN | Year |
|---|---|---|---|---|---|
| SUBENDIRAN S | Gen Z Digital Marketing Strategies: Futuristic the Next-Gen Consumers | Transforming Global Business through AI-Driven Digital Innovation for Sustainable and Circular Economies | Shanlax Publications | -, 978-93-6163-855-8 | August-2026 |
| SUBENDIRAN S | Exploring the Role of Fund Manager Expertise in the Performance of Equity Mutual Fund | Transforming Global Business through AI-Driven Digital Innovation for Sustainable and Circular Economies | Shanlax Publications | -, 978-93-6163-855-8 | August-2026 |
| SUBENDIRAN S | Artificial Intelligence in Fraud Detection and Risk Management: A Commerce Perspective | Transforming Global Business through AI-Driven Digital Innovation for Sustainable and Circular Economies | Shanlax Publications | -, 978-93-6163-855-8 | August-2026 |
| SUBENDIRAN S | Identifying Determinants and Applying Machine Learning Models to Predict Consumer Trends in Sustainable Handicraft Products | Transforming Global Business through AI-Driven Digital Innovation for Sustainable and Circular Economies | Shanlax Publications | -, 978-93-6163-855-8 | August-2026 |
| UMAMAHESWARI D, JAYANTHI N, PRABHU S, SUBENDIRAN S | - | AI in Business: Redefining Management and Financial Synergies | Journal Press India | -, 978-81-981704-5-3 | April-2025 |
| SUBENDIRAN S | Risk management in construction : challenges and problems of workers | AI in Business Redefining Management and Financial Synergies | Journal Press India | -, 978-81-981704-5-3 | April-2025 |
| SUBENDIRAN S | Challenges faced by small business shops in implementing and digital marketing strategies | AI in Business Redefining Management and Financial Synergies | Journal Press India | -, 978-81-981704-5-3 | April-2025 |
| JAYANTHI N, SUBENDIRAN S, PRABHU S, UMAMAHESWARI D | Leveraging Python for Accurate Sales Prediction in the Apparel Industry Insights into Techniques: Exploring XGboost and Linear Regression Model | Data Mining and Information Security | Springer, Singapore | Online ISBN: 978-981-96-6066-7, 978-981-96-6065-0 | August-2025 |
| SUBENDIRAN S | The Problems and Challenges Faced by Snacks Processing Food Industries in Thanjavur | Technological Progress and Business Transformation | Journal Press India, Delhi, India | 978-81-973215-3-5, - | June-2024 |
Workshops / Seminars Organized
20
| Level | Role | Title of Activity | From | To | Event Type |
|---|---|---|---|---|---|
| Institution | Convenor | IT Returns Fillling | 26-10-2023 | 26-10-2023 | Workshop/Seminar/Webinar - Staff Related |
| Institution | Convenor | Parents - Teachers Meet | 23-10-2025 | 25-10-2025 | Parents Teacher Meeting |
| Institution | Co-Convenor | Inauguration of Commerce Association | 23-08-2024 | 23-08-2024 | Guest / Invited Lecture |
| Institution | Convenor | LMS Launch for B.Com FinTech and AI | 20-08-2026 | 20-08-2026 | Skill Development Training |
| Institution | Convenor | Mutual Funds: A Beginner’s Module | 20-01-2026 | 27-01-2026 | Value Added Courses |
| Institution | Convenor | Portfolio Unitization | 18-11-2025 | 18-11-2025 | Guest / Invited Lecture |
| Institution | Convenor | Peace & Harmony Through Value Education: A Pathway to Citizenship | 18-11-2025 | 18-11-2025 | Guest / Invited Lecture |
| Institution | Convenor | Two-day workshop on Career Aptitude: Building Quantitative, Logical and Verbal Skills | 18-08-2026 | 19-08-2026 | Skill Development Training |
| Institution | Convenor | GST 2.0 Understanding the Reforms of the 56th GST Council | 14-11-2025 | 14-11-2025 | Guest / Invited Lecture |
| Institution | Convenor | FinTech Innovation in Banking and Finance | 14-08-2026 | 14-08-2026 | Guest / Invited Lecture |
| Institution | Convenor | Guest Lecture on “Careers in Digital Marketing: Skills, Tools, and Opportunities” | 14-02-2026 | 14-02-2026 | Guest / Invited Lecture |
| Institution | Convenor | Advanced Excel for Smart Managers | 12-03-2026 | 13-03-2026 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Workshop on English Communication Training Programme | 10-08-2026 | 12-08-2026 | Language & Communication Skill |
| Institution | Co-Convenor | Industrial visit | 07-11-2024 | 08-11-2024 | Industrial/Local/Study/Field Visit |
| Institution | Convenor | Tally Prime with GST | 07-09-2023 | 07-09-2023 | Guest / Invited Lecture |
| District | Convenor | Field Vist | 06-11-2025 | 06-11-2025 | Industrial/Local/Study/Field Visit |
| Institution | Convenor | Building Mental Strength in Students | 06-10-2025 | 06-10-2025 | Life Skill (Yoga, Physical Fitness, Health & Hygiene) |
| Institution | Co-Convenor | Mindful Living: A Path To Student Wellness | 06-10-2025 | 06-10-2025 | Life Skill (Yoga, Physical Fitness, Health & Hygiene) |
| Institution | Convenor | Three-Day Workshop on Aptitude Training Programme | 05-08-2026 | 07-08-2026 | Workshop/Seminar/Webinar - Staff Related |
| Institution | Convenor | International reporting on sustainability and climate change. | 03-04-2025 | 03-04-2025 | Guest / Invited Lecture |
Membership of Professional Bodies
2
| Membership Type | Organization Name | Date |
|---|---|---|
| Academic | Indian Commerce Association | 23-10-2023 |
| Academic | INDIAN COMMERCE ASSOCIATION | 10-07-2026 |
Acted as Resource Person
6
| Event Type | Event Level | Event Title | Organized by | From | To | Mode |
|---|---|---|---|---|---|---|
| Guest / Invited Lecture | Institution | Innovation Also Being Suitable Vision in the Field of Commerce | PG & Research Department of Commerce, Bharath College of Science and Management | 28-08-2025 | 28-08-2025 | Offline |
| Extension Activities | State | PAZHAGUM MUGAAM CHILDREN’S CAMP | PMIST | 28-04-2024 | 05-07-2024 | Offline |
| Board of Studies External | State | Subject Expert - External | PG and Research Department of Commerce, Bharath College of Science and Management | 26-03-2026 | 26-03-2026 | Offline |
| Guest / Invited Lecture | Institution | Skills Devolopment Program - Entrepreneurial Skills | Department of Commerce , PMIST | 20-07-2023 | 20-07-2023 | Offline |
| Professional Development Programme | State | Annual BOS - Member- Commerce UG & PG | NSM S.Vellaichamy Nadar College ( Autonomous) | 07-06-2023 | 07-06-2023 | Offline |
| Conference | International | Revolutionizing Business Landscapes:The Nexus of Technological Progress and Innovation | Depatment of Commerce, PMIST | 04-04-2024 | 05-04-2024 | Offline |
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