Ms. GOWRI B
Assistant Professor
Department of Commerce
CONTACT DETAILS
Email
gowricom@pmu.edu
gowricom@pmu.edu
Work Address
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Periyar Maniammai Institute of Science & Technology (PMIST), Vallam, Thanjavur - 613403, Tamil Nadu, India
Academic Qualifications
| Examination / Degree | Board / University | Year of Passing | Specialization |
|---|---|---|---|
| M.Phil | Alagappa University | 2006 | Commerce |
| M.com | Annamalai University | 2003 | Commerce |
| B.Com | Annamalai University | 1999 | Commerce |
Courses Handled
Brand Management
Business Law
Business Research Methods
Company Law
Computerised Accounting: Tally with GST
Corporate Accounting
Cost Accounting
Cyber Security
Entrepreneurship Development
Entrepreneurship Development Practices
Financial Accounting
Financial Management
Financial Markets and Institutions
Fundamentals of Financial Management
Human Resource Development
Human Resource Management
Income Tax Theory, Law & Practice
Income Tax Theory, Laws and Practice
Internship Training
Management Accounting
Principles & Practices of Cost Accounting
Strategic Management
(A) Refereed Research Journals
3
| Author(s) | Title of Paper | Journal | Volume (No.) | Page numbers | Year |
|---|---|---|---|---|---|
| PRABHU S, GOWRI B, UMAMAHESWARI D, JAYANTHI N | Developing an E-Commerce Platform for Grain Sales Using WordPress: A Comprehensive Study | Lecture Notes in Networks and Systems | - | 355–364 | January-2026 |
| GOWRI B | EFFICACY OF PUBLIC DISTRIBUTION SYSTEM | THE ASIATIC SOCIETY OF MUMBAI, ISSN: 0972-0766, Vol. XCVI, No.16(S), 2023 | Vol. XCVI, No.16(S), | 97 | July-2023 |
| GOWRI B | IMPACT OF ELECTRONIC POINT OF SALE (E-POS) SYSTEM AMONG PUBLIC DISTRIBUTION SYSTEM (PDS) BENEFICIARIES | UGC care approved Group I, Peer reviewed, Referred Journal, | Volume: 29, | 95 | June-2023 |
(D) Book Chapters
6
| Author(s) | Chapter Title | Book Title | Publisher | ISBN / ISSN | Year |
|---|---|---|---|---|---|
| JAYANTHI N, CHRISTY A N, UMAMAHESWARI D, GOWRI B | - | Transforming Global Business through AI-Driven Digital Innovation for Sustainable and Circular Economies | SHANLAX Publications, Madurai, India. | -, 978-93-6163-855-8 | July-2026 |
| GOWRI B | AI Chatbots in the Digital Era: Role of AI Chatbots in Enhancing Customer Service and Driving Sales | Transforming Global Business through AI-Driven Digital Innovation for Sustainable and Circular Economies | Shanlax Publications | -, 978-93-6163-855-8 | August-2026 |
| GOWRI B, AYYANAR U | Green Revolution: Consumer Perception of Green Marketing in Eco-Friendly FMCGs | Transforming Global Business through AI-Driven Digital Innovation for Sustainable and Circular Economies | Shanlax Publications | -, 978-93-6163-855-8 | August-2026 |
| GOWRI B | Technological Challenges Faced by Small Business Owners in Adopting Accounting Software | Transforming Global Business through AI-Driven Digital Innovation for Sustainable and Circular Economies | Shanlax Publications | -, 978-93-6163-855-8 | August-2026 |
| GOWRI B | Marketing of ultra-processed foods on social media platforms: its impact on individuals’ health outcomes | AI in Business Redefining Management and Financial Synergies | Journal Press India | -, 978-81-981704-5-3 | April-2025 |
| GOWRI B | A Comparative Study on Own Food Business and Franchise Food Business | Technological Progress and Business Transformation | Journal Press India, Delhi, India | 978-81-973215-3-5, - | June-2024 |
Workshops / Seminars Organized
16
| Level | Role | Title of Activity | From | To | Event Type |
|---|---|---|---|---|---|
| Institution | Convenor | Parents Teachers Meeting | 30-03-2026 | 31-03-2026 | Parents Teacher Meeting |
| Institution | Co-Convenor | Empowering the Students as Entrepreneurs: Startup Skills & Internship Insights | 29-04-2025 | 29-04-2025 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Parents | 27-10-2025 | 28-10-2025 | Parents Teacher Meeting |
| District | Co-Convenor | Industry academia linkage for youth Empowerment | 26-09-2025 | 26-09-2025 | Industrial/Local/Study/Field Visit |
| Institution | Convenor | Extension Activity | 25-09-2024 | 25-09-2024 | Extension Activities |
| Institution | Co-Convenor | violating th dignity of a person | 24-01-2024 | 24-01-2024 | Gender Sensitivity |
| Institution | Convenor | Alumni Meet | 23-09-2023 | 23-09-2023 | Alumni Activity |
| National | Convenor | Transforming Global Business Through AI-Driven Digital Innovation for Sustainable and Circular Economies | 20-04-2026 | 21-04-2026 | Conference |
| Institution | Convenor | Workshop on “A New Era of Finance: Next-Generation Leadership in Action”. | 13-09-2025 | 13-09-2025 | Workshop/Seminar/Webinar - Student Related |
| Institution | Convenor | Alumni Lecture Series | 10-11-2023 | 10-11-2023 | Alumni Activity |
| Institution | Co-Convenor | Building Habits for success : The art of self -Dicipline | 09-08-2025 | 09-08-2025 | Code of Conduct-Student |
| Institution | Convenor | An Impact of AI in Digital Finance | 07-10-2024 | 07-10-2024 | Guest / Invited Lecture |
| Institution | Convenor | Startup Young Entrepreneurs Ideas & Client Promotion | 06-03-2026 | 06-03-2026 | Entrepreneurship - Student Related |
| Institution | Convenor | Innovation Finance: An Experiential workshop on Emerging Fintech Practices | 05-11-2025 | 06-11-2025 | Workshop/Seminar/Webinar - Student Related |
| International | Convenor | International conference | 04-04-2024 | 05-04-2024 | Conference |
| Institution | Convenor | Entreneurship Opportunities in Printing and Publishing Industry | 03-03-2026 | 04-03-2026 | Workshop/Seminar/Webinar - Student Related |
Acted as Resource Person
5
| Event Type | Event Level | Event Title | Organized by | From | To | Mode |
|---|---|---|---|---|---|---|
| Conference | International | Emerging Trends in E commerce, Business and Corporate Finance | Department of Commerce, PMIST | 29-03-2024 | 30-03-2024 | Offline |
| Guest / Invited Lecture | Institution | The Role of Artificial Intelligence in Modern Marketing | Rabiammal Ahamed Maideen College for Women | 20-02-2026 | 20-02-2026 | Offline |
| Guest / Invited Lecture | Institution | “An overview of Stock Broking Business” | Periyar Centenary Polytechnic College, Vallam, Thanjavur | 18-03-2024 | 18-03-2024 | Offline |
| Guest / Invited Lecture | Institution | Building Habits for Success: The Art of Self-Discipline | Department of Commerce, PMIST | 09-08-2025 | 09-08-2025 | Offline |
| Guest / Invited Lecture | Institution | Intellectual Property Rights and Public Issues | Rabiyammal Ahamed Maideen college for women, Thiruvarur | 07-09-2023 | 07-09-2023 | Offline |
Awards / Fellowships
2
| Award Name | Purpose / Received For | Award Given by | Date |
|---|---|---|---|
| Faculty Excellency Award | Achievers Association Environment Educational Growth | Indian Academy Environmental Growth Foundation, Delhi. | 26-01-2023 |
| Best Assistant Professor Award | Academic Growth | Malasiya Bharathi Creative Channel Jointly Organized by Sanjana Educational Foundation | 05-09-2023 |
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